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New Director at NetRatings
NetRatings has announced the appointment of Kenneth Cassar as Director of Strategic Analysis. Cassar will oversee a team of senior analysts providing clients with value-added e-commerce and media measurement and analysis.
Cassar joins from Modem Media where he was Manager of Strategic Consulting, and previously spent five years at Jupiter Research, where he launched and led the retail service. He has also held marketing planning and analysis roles at Bertelsmann AG / BMG Direct and Ames Department Stores.
He has featured as an online commerce expert in publications including Wall Street Journal, New York Times and BusinessWeek, and in broadcasts on CNN, National Public Radio, and ABC World News Tonight. He has a B.A. in Political Science and an M.B.A., both from the University of Connecticut.
According to Cassar 'Nielsen//NetRatings' position as the leading provider of quality online measurement and research services made the decision to join an easy one'.
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