Lib Dems Name Strategy, Messaging and Research Head

In the UK, former journalist Mimi Turner has joined political party the Liberal Democrats as Director of Strategy, Messaging and Research.

Turner (pictured) joins the party with more than twenty years' experience in journalism, communications, brand strategy and marketing. She is a former consulting Chief Marketing Officer at Wireless Group (part of News UK), was the first marketing director of The Lad Bible, and was Group Director of Communications at Northern & Shell. She began her career as a journalist, writing for The Sunday Times and The Times, and was European Television Editor of The Hollywood Reporter. In addition, she served as a special advisor to the Cairncross Review on the future of journalism, and is a founder member of Media For All, the media and advertising industry group focused on broadening access for BAME and under-represented groups.

In her new role, Turner will aim to give the party a clear strategy for winning future elections and ensure it is understood by members as a whole. In her job description, she is also tasked with building and leading 'world-class research, insight and feedback loops'.

Mike Dixon, CEO of the Liberal Democrats, comments: 'I'm delighted to welcome Mimi to the team. She's focused, strategic and has a stellar track record of listening to people and speaking to their concerns with emotion and empathy. This is another sign that our party is changing'.

Web site: www.libdems.org.uk .