Zeotap Raises $42m to Expand CIP and ID+

SaaS-based customer intelligence platform (CIP) Zeotap has raised $42m in a Series C round of funding, which it will use to continue invest in its platform, and in its recently launched universal marketing identity solution, ID+.

Launched in 2014 and headquartered in Germany, Zeotap has additional operations in India and the US. The company aims to help clients understand their customers and predict their future behaviour, and last month rolled out ID+, promising to help counter the challenges posed by the phase-out of third-party cookies and other platform identifiers, as well as the regulatory landscape, by establishing a 'universal identity'.

Half the company's new funding was secured this year, and the remainder was raised last year from existing backers. Latest investors include Neue Capital, the European Investment Bank (EIB), KfW-backed fund coparion; Kathaka, socialite Caroline Rupert's family office; MathCapital; and TTCER Partners; along with several prominent business angels. Existing investors that also participated include New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8 (Singtel), and IONIQ.

Zeotap co-founder and CEO Daniel Heer (pictured), comments: 'Once again, some of the world's most established investors have placed their trust in us. In a tumultuous time for the industry, this will allow us to continue on our mission to deliver solutions to marketers' most pressing problems'.

Web site: www.zeotap.com .