Sorrell's MightyHive Launches Global Data Practice

San Francisco-based digital media consultancy MightyHive has launched a global data practice, promising client organizations better understanding of how their customers make business decisions.

Acquired by Sir Martin Sorrell's marketing services investment vehicle S4 Capital in 2018, MightyHive offers services for business transformation, privacy-first data strategy and digital media services. During the past year, the firm has merged with Latin American data and analytics consultancy Digodat; digital analytics, biddable media and data science consultancy ConversionWorks; and Google Analytics reseller / Certified Partner Datalicious Korea (now known as MightyHive Korea).

Led by Tyler Pietz (pictured), SVP Global Data, the company's new data practice will use machine learning technologies to drive the use of connected first-party data and analytics. The division is globally available to clients with teams and support available locally and across regions.

Pete Kim, CEO and co-founder of MightyHive, comments: 'Data impacts every aspect of the customer experience - not just marketing - but it can still be overwhelming and confusing. With the launch of the global data practice, MightyHive helps brands break down data silos within their company to more effectively intertwine data with media and creative for more compelling customer experiences and maximum returns'.

Web sites: www.mightyhive.com and www.s4capital.com .