Vision Critical Secures Funding for CXM Expansion

Toronto, Canada-based customer insight solution provider Vision Critical has received US$20m in debt investment, which it will use to fund its growth strategy and roadmap centered on delivering a customer experience management (CXM) and insights platform.

Vision Critical combines insights from a digital insight community platform with other feedback, to help brands improve customer experience and drive business decisions. Since the beginning of 2020, the company has launched a number of innovations relating to the CXM market, including enhancements to its Sparq customer intelligence platform; launch of a cloud-based app called Touchpoint; NPS Accelerator and Voice of the Employee (VoE) solutions; and the Jumpstart onboarding program.

New funding comes from Vistara Capital Partners, and Vision Critical CEO Ross Wainwright (pictured) comments: 'I am confident that, with our long-standing track record of delivering deep and continuous customer insights, combined with our new product roadmap, there is an exciting future ahead as we drive CXM innovation for our current and future customers. Vistara Capital's growth debt solution allows us to continue our accelerated investment in a number of key growth areas for the business, while preserving and ultimately enhancing the value for our current shareholders'.

Web site: www.visioncritical.com .