Nielsen Sells Social Media Business to Talkwalker

Nielsen has sold its social media TV measurement and audience insights software provider Nielsen Social to Talkwalker, a specialist in social media listening and analytics. Terms of the deal have not been disclosed.

Nielsen Social captures and analyzes conversations on Facebook, Instagram and Twitter in real time for every program aired in the US, across more than 250 television networks and 1,000 brands. This data is used to power Social Content Ratings, a standardized, third-party measurement of program-related activity. Talkwalker says the latter will enhance its own ability to serve global brands, while expanding its presence in the US enterprise market.

Talkwalker CEO Robert Glaesener (pictured left) says adding Nielsen Social Content Ratings to his firm's AI platform will help the expansion of its offering in consumer, category and audience insights, while further accelerating global growth. Sean Casey (right), President of Nielsen Social, adds: 'We are excited to have found a like-minded partner in Talkwalker, which shares our mission of delivering best-in-class measurement and analytics solutions to customers globally. The combination will significantly strengthen our offering, and we are eager to unite with Talkwalker's rapidly-growing platform to jointly propel our position in the global marketplace'.

Web sites: www.talkwalker.com and www.nielsensocial.com .