Ipsos' Gombault Named EU Leader for PRS IN VIVO

Global shopper insights agency PRS IN VIVO has hired long-time Ipsos exec Karen Gombault for a newly created role, EU Managing Director, based in its Paris office.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. In April, the company launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms.

Gombault (pictured), who is American but has lived in Paris for the past 27 years, joins after more than a decade at Ipsos, where she most recently served as SVP, Client Activation leader, EMEA & APAC, driving segmentation, brand strategy and shopper solutions. She joined the company in 2010 as MD of innovation and forecasting business Ipsos Marketing InnoQuest, having previously worked for Synovate (acquired by Ipsos in 2011) as Department Head FMCG and European MarketQuest Director. Earlier, she part-owned Socioscan (sold to Synovate in 2005), after beginning her career at Research International.

In her new role, Gombault will support growth initiatives across the European region. CEO Alex Hunt comments: 'With Karen at the helm of our EU business, we can better serve our clients while bolstering the staff leadership for expanded growth. We are thrilled to have Karen take on this new role to further push us to progress becoming better partners with our clients globally'.

Web site: www.prs-invivo.com .