Verto Analytics Names First VP of Technology

In Helsinki, Finland, behavioral analytics data company Verto Analytics has hired Surath Chatterji for a newly created role, Vice President of Technology; the first exec at Verto to directly control and oversee all R&D. The firm has also added two new members to its Board.

The core of Verto's methodology is a single-source, opt-in panel which delivers cross-device online and off-line behavioral data. In addition, the firm's measurement offering includes syndicated service Cross-Media Watch; mobile / multi-screen consumer behavior measure App Watch; and SmartPoll, which combines and compares survey data with cross-device consumer behavioral data collected through passive metering. Last year, the firm launched a behavioral research platform, and in January it completed a $16m round of funding, which it is using to fuel the commercial roll-out of this platform in the US and Europe.

Chatterji (pictured) joined in April to take over the Finnish Data Lab team, which is tasked with improving Verto's measurement technologies, data science, and behavioral market research methodology. He previously served in technology leadership roles at games streaming platform Hatch (spun out of Rovio Entertainment), and game engine and services company Unity Technologies. In his new role, he reports to recently appointed CEO Pat Brennan.

Separately Ralf Wahlsten, Partner at OpenOcean (one of Verto's first investors), has joined Verto's Board of Directors; and Tony Nysten, an Investment Manager at Finnish Industry Investment (which led a venture capital funding round in 2016), has joined the Board as an Observer on behalf of his company.

Web site: www.vertoanalytics.com .