Charity Insights Firm also Joining 'Inc & Co'

Charity sector insights and analysis specialist Wood for Trees is joining UK-based digital collective Inc & Co, along with sister agency Insight Analysis whose acquisition was announced last week on DRNO.

Wood for Trees develops reports which provide insights through which organisations can monitor and understand the success of their fundraising programmes. Last year, the business launched an automated Software as a Service reporting portal, providing fundraising or supporter engagement teams with access to a standard set of Wood for Trees' most requested reports and insights through a web browser.

Headquartered in Manchester, 'digital collective' Inc & Co was set up just a year ago to purchase and grow digital businesses. Wood for Trees and sports performance analysis and data management firm Insight Analysis join as part of the acquisition of their parent, Bath-based data company MyLife Digital. Inc & Co's portfolio now also includes digital agencies Skylab, Brass, Neon and Cuhu. Jack Mason, founder and Group CEO of Inc & Co, says the arrival of Wood for Trees adds 'significant data expertise' to the group's offer.

Wood for Trees MD Jay Cromack comments: 'We're thrilled to be joining the Inc & Co collective. We are excited by their people-first approach and the breadth of skills and services available across the collective that will help us develop our current service offering to our clients in the charity sector'.

Web sites: www.incandco.com and www.woodfortrees.net .