New Funds for Personalization Platform Movable Ink

New York-based creative personalization specialist Movable Ink has raised $30m in a Series C round of funding, which it says will boost its platform, partnerships and people.

The platform helps clients generate visual creative based on contextually relevant data specific to each customer and moment.

New funding has been led by Contour Venture Partners, Intel Capital and Silver Lake Waterman, bringing the total raised to date to $39m. Movable Ink will use the funds to invest in platform innovations, including ongoing R&D in new channels and artificial intelligence; to expand into new geographic markets; and to extend its Exchange partner ecosystem.

Dave Flanagan, VP and Senior MD at Intel Capital, comments: 'As an early investor in Movable Ink, it is great to see the team continue to deliver tremendous value for brands and consumers. What they do is even more important now that brands are seeking new ways to stay close to customers in these challenging times'.

The firm, which is led by CEO Vivek Sharma (pictured), is online at www.movableink.com .