Extra Funding for Customer Data Platform CaliberMind

In the US, B2B customer data platform and marketing intelligence software provider CaliberMind has raised $2.0m in a seed extension round, which it will invest in product development and scaling up go-to-market functions.

Based in Boulder, CO, the firm offers marketing data management and analytics solutions for B2B software companies to collect, analyze and activate data, measure marketing effectiveness, and engage and target customers.

The latest investment has been led by Newark Venture Partners and Falmouth Ventures, and adds to CaliberMind's $3.2m 2018 seed round. Daniel Borok, Managing Partner of Newark Venture Partners, comments:'This technology gives marketers the opportunity to move away from being viewed as a cost center and allows them to prove the value they bring to a business. We're excited to support CaliberMind and look forward to supporting their ongoing success'.

The firm, which is led by CEO Eric Westerkamp (pictured), is online at www.calibermind.com .