Nielsen Names Scott Brown Head of Audience Measurement

Nielsen has promoted Scott Brown to the role of General Manager, Audience Measurement, to lead the company's cross-media strategy.

Previously, Brown (pictured) served as Chief Technology Officer for Nielsen Watch measurement products; leading both the technology teams which built Nielsen's Total Audience Platform, and technical implementation of products across mobile, computer and connected TVs. This includes the migration of its infrastructure to the cloud, and that cloud-based platform currently underpins Nielsen's entire audience measurement product suite. During his eleven years at the company, Brown previously served as SVP, Technology & Product Development, overseeing a team of technology and product employees, and the application development function for the Audio business. Prior to joining Nielsen in 2009 as Director, QA, Brown led client IT consulting engagements for KPMG.

In his new role, Brown is in charge of the cross-functional team of product managers, data scientists, and engineers who define the company's strategy and execute its product roadmap. Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital. Brown is also spearheading the effort to incorporate addressable advertising into TV measurement.

Eric Bosco, Chief Product Officer for Nielsen Media, comments: 'Consumers are watching premium video in a fundamentally different way today than they were even five years ago. We're bringing together the ability to effectively plan, optimize and measure through the full funnel so that marketers can monetize this opportunity to the fullest extent. Scott will play a critical role in bridging all of our measurement solutions together to ensure that we meet the evolving needs of the market'.

Web site: www.nielsen.com .