Former Kantar and Ipsos Exec Joins 4SiGHT

Middle East agency 4SiGHT has appointed former Ipsos UAE Chief Client Officer Arup Bose as Partner - Insights & Strategy, starting last week.

4SiGHT deploys a combination of human and artificial intelligence insight solutions to help clients develop better products, enhance service and provide engaging brand experiences. Clients are across a wide range of industries and the offer includes neuroscience, social media intelligence, enterprise CX, audience panel and customer communities.

Prior to Ipsos, Bose (pictured_)spent a dozen years at TNS / Kantar, latterly as Global Account Director; and earlier he worked for five years at MERAC and seven at MARG / IMRB.

Anand Nigam, Partner at 4SiGHT Research & Analytics, comments: 'It's great timing for Arup to be joining 4SiGHT when we have just completed ten years of our growth and footprint across Middle East and Africa. His experience and track record is a great fit for 4SiGHT's ambitious growth plans. With over two decades of experience across leading global market research agencies, I see Arup playing an important role of being a mentor and a guide to 4SiGHT in creating a sustainable infrastructure, diversified portfolio of solutions and a key architect to our global growth ambitions'.

Web site: www.4sight-global.com .