Nielsen Adds Retail and FMCG Segments in Taiwan

Nielsen has teamed up with data management platform (DMP) Lotame to launch purchase-based audience segments in Taiwan, built on retail and FMCG behavioral data.

The new Nielsen Retail and FMCG segments provide companies, brands and marketers with Taiwan-specific audience segments, based on massive amounts of data from actual till receipts. According to Nielsen, this data enables clients to target audiences who shop at specific retailers, and buy from specific product categories.

Through Lotame's data exchange, Nielsen can tap into actual purchase data segments from seven million targetable devices per segment, helping clients target buyers from eight product categories to reach potential new consumers, increase brand awareness, and deliver promotional messages to visitors of seventeen specific retailers. Nielsen says it anticipates additional APAC market collaborations with Lotame in the near future, including Japan and India.

Ranjeet Laungani (pictured), North Asia Leader, Nielsen Media, comments: 'This is a big win for Taiwan-based advertisers and agencies, who for the first time will be able to reach their desired mobile-based audiences based on purchase data from Nielsen Media. The exciting partnership with Lotame for this market underscores our commitment to collaborate with strategic partners to bring our clients the very best solution'.

Web sites: www.nielsen.com and www.lotame.com .