VoC Platform Astute Buys Socialbakers

US-based customer engagement software and Voice of the Customer (VoC) platform Astute has acquired social media monitoring and marketing specialist Socialbakers, for an undisclosed sum.

Launched in 2009 in the Czech Republic, Socialbakers now boasts more than 2,500 clients across 100 countries, and tracks ten million social media profiles across all major social media platforms. Last year, the company launched a content insights and analysis platform called Content Hub, through which marketers can use AI to collaborate, plan and create engaging content for their target audiences. More recently, the company added a feature called Paid Analytics to its platform, to provide paid social media insights across multiple ad accounts.

Socialbakers now joins Astute, whose AI-driven services include first-party consumer data analytics, e-mail automation and social media monitoring. In July, Astute acquired Canadian VoC analyst iperceptions, and with this latest buy the firm will enable global brands to manage research, content, engagement, social media listening and VoC in a single software-as-a-service (SaaS) platform.

Mark Zablan, recently appointed CEO of Astute, says combining the social media marketing capabilities of Socialbakers with Astute's engagement suite marks a major milestone along the latter's journey towards becoming an end-to-end customer engagement platform. Yuval Ben-Itzhak, CEO at Socialbakers, adds: 'We are very excited to be joining with Astute to provide brands with an integrated customer experience platform, enabling them to deliver a best-in-class experience across the entire omnichannel customer journey'.

Web sites: www.astutesolutions.com and www.socialbakers.com .