Investment Values CEM Specialist Sprinklr at $2.7bn

In the US, customer experience management (CEM) specialist Sprinklr has raised $200m at a $2.7 billion valuation from private equity firm Hellman & Friedman, and an additional $150m in convertible securities from growth investment specialist Sixth Street Growth.

Sprinklr was launched in 2009 with a foundation in social media, helping brands listen to, engage and reach customers across dozens of social media channels on one unified platform. Headquartered in NYC, the company now has 1,900 employees in sixteen countries and 25 offices, with five products on its platform - for marketing, advertising, research, care and engagement.

With its new funding, representing up to $350m in new capital, Sprinklr plans to invest in expanding its offer. Michael McGinn, Partner and Co-head of Sixth Street Growth, comments: 'Underpinned by a visionary leadership team, strong return on invested capital, and AI technology built to provide the world's leading brands with the ability to engage their customers across any channel, Sprinklr is defining and leading the enormous new category of customer experience management. We're excited to be part of Sprinklr's journey of impressive growth and are pleased that our investment will bolster an already strong balance sheet'.

The firm, which is led by CEO and founder Ragy Thomas (pictured) is online at www.sprinklr.com .