Basis Hires Citron for NYC Health Division

UK-headquartered full service insight consultancy Basis Research has appointed former Hall & Partners exec Nicole Citron as a Partner in the firm's specialized health division. She is based in the firm's New York office.

Founded in 1990, Basis delivers bespoke ad hoc and tracking solutions for clients across sectors including media and entertainment, retail, financial services, FMCG and fashion. Citron (pictured) joins with more than eighteen years' healthcare market research experience. Most recently, she has run her own consultancy CitronQual Research, prior to which she worked for Omnicom-owned brand communications and research agency Hall & Partners, latterly as a Partner specializing in oncology, providing insight to fuel the commercialization of brands. Earlier, she worked in publishing for Publishers Weekly, Zoetrope: All-Story, and Oxford University Press.

Scott Kressner, Managing Partner of Basis Health, comments: 'Since starting up our agency two years ago, we have grown rapidly. We have partnered with several top pharma clients to bring our promise of sense making plus storytelling to life through insights that shape strategy and outputs that inspire stakeholders. It is now time to bring in such a world-class researcher who happens to be a natural fit at Basis. Nicole will help to bring forth great innovation, strategy and deep insights for our clients, especially in the oncology space'.

Web site: www.basisresearch.com .