Global Roll-Out for InSites' Culture + Trends

Fast-growing communities specialist InSites Consulting is to roll out its 'Culture + Trends' solution worldwide.

Culture + Trends was developed by Kelly McKnight at Join the Dots, acquired by InSites Consulting in July 2019. The solution extends the company's core insight communities offering, aiming to identify and understand how culture and/or trends impacts brands and providing them with actionable, future-facing insights. The analysis, based around the seven 'universal human needs', taps a specialist team of trend consultants, psychologists and sociologists, combined with the input of the firm's proprietary Illume Network of cultural curators, or leading-edge consumers rooted in local culture. In addition to scaling up the JtD solution worldwide, InSites have enhanced it with input from its own future-consumer thought leadership team, headed by co-founder Joeri Van den Bergh.

McKnight (pictured), who is now Head of Culture + Trends at InSites Consulting, comments: 'Culture + Trends provides a deeper understanding of people and the influences on their lives. By monitoring and interpreting changes in consumer behaviour caused by macro-trends and cultural shifts, we help brands anticipate changing consumer needs impacting innovation, customer experience or branding challenges'.

The agency was formed in 1997 and now employs more than 600 people across seventeen offices on five continents. Web site: www.insites-consulting.com .