Tobaccowala Joins Trendline Board

Marketing strategist and business leader Rishad Tobaccowala has joined the Board of email consulting and professional services firm Trendline Interactive.

Trendline's almost 200 employees help clients to identify, execute, and measure ideas to drive business value. The company is headquartered in Austin, TX and Guelph, ON (Canada) with offices in Atlanta, GA, Chicago, IL, and Portland, OR.

Tobaccowala is a Senior Adviser to the Publicis Groupe - previously its Chief Growth Officer and Chief Strategist - and a renowned speaker and author: his most recent book, Restoring the Soul of Business: Staying Human in the Age of Data, highlights the importance of empathy in a technological age. He holds a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago. He says of the appointment: 'I'm not here to change Trendline, I'm here to help the organization think differently about growth and reach its full potential'.

Trendline CEO Morgan Stewart comments: 'Continuous innovation has been a core tenant at Trendline since the beginning, and we've always sought out the most talented collaborators. When it comes to talent and forward‐thinking, there are few individuals as respected as Rishad Tobaccowala. He is truly a pioneer in the field of digital marketing, and we are honored to have him on our board of directors'.

Web site: www.trendlineinteractive.com .