Middle East Launch for Kantar's BrandZ

Kantar is to launch its BrandZ index in the UAE and Saudi Arabia, ranking the top 30 most valuable brands across the two countries combined in terms of dollar value.

The new ranking, 'BrandZ Top 30 Most Valuable Emirati and Saudi Brands', will be launched at a virtual event on 6th October, and is based on interviews with more than 12,000 consumers about their opinions on more than 300 brands across nineteen categories.

The original BrandZ global study was launched by Millward Brown in 2006, when Microsoft, GE and Coca-Cola filled the top three places, and the index is now compiled for Australia, Canada, China, France, German, India, Indonesia, Italy, Japan, Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru), the Netherlands, South Africa, Spain, the UK, and the US.

The assessment combines financial and market data with primary research data from consumers, and over the last fifteen years has surveyed more than 3.8 million consumers in 51 markets. BrandZ valuations feed directly into Bloomberg terminals and a global ranking with discussion is published every year by the Financial Times. The share price of the BrandZ top 10 firms has over time outperformed the S&P 500 and the MSCI World Index (see chart).

'A strong brand helps differentiate you from your competitors, is a major source of shareholder value and helps protect your business from risk', says Amol Ghate, CEO Middle East, Insights Division at Kantar. 'It enables brand owners, the investment community and others to evaluate and compare brands and make faster and better-informed decisions'.

Web site: www.kantar.com .