PRS IN VIVO Launches 'Shopper Flash' In-store Insight Tool

Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. Its new Shopper Flash solution allows brands to replicate online the brick-and-mortar consumer experience in any retail category, and provide insight to adjacent retail categories or environments. The tool uses the company's database of shelf designs to build virtual shelves, and then a modular approach provides customizable routes to answer a brand's specific business questions. Deep dive modules offer further exploration and understanding of specific shopper behavior and choices.

CEO Alex Hunt (pictured) comments: 'Responses to the changing shopping landscape needs to be agile, adaptive, and iterative. We are excited to announce the addition of Shopper Flash, a new tool that supports our omnichannel suite of shopper marketing consultancy services. These advisory services allow brands to apply our expertise and knowledge to influence consumers at the key moment of choice, whether it's on-shelf, at a POS display, or through merchandising.'

Web site: www.prs-invivo.com .