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First Congress for New Brazilian MR Association
ABEP, the new Brazilian Association of Research Enterprises, held its first Congress, entitled 'Market, Opinion and Media', from March 22-24, attended by nearly 500 people. Nelsom Marangoni and Ney Luiz Silva from IBOPE Solution won the 'Alfredo Carmo Award' for the best paper presented.
ABEP was formed by the merger of ANEP and ABIPEME in February (see www.mrweb.com/drno/news2935.htm ) and represents almost 200 companies.
In all, eighteen papers were presented, and there were two parallel sessions (Media and Opinion Polls), for journalists and advertising agencies / media people, and 6 commercial presentations. Session topics included Brazilian Statistics, Male and Female Roles, Technical Issues, Media Research and the Internet, Branding, Ethics and Social Responsibility, Functional Alphabetization in Brazil and 'Senior Overview - Correcting wrongdoings', as well as a general overview of market research activity in Brazil covering qual and quant.
Nearly two thirds of those attending (65%) work for Research Agencies, while a quarter were clients and the remaining 10% others.
Marangoni and Silva's winning paper was entitled 'Brazilian Research Perceptions'. The prize, provided by ESOMAR, is free entrance to its next Congress in Lisbon.
ABEP President Eduardo Schubert said the event 'points out the power of the Brazilian Marketing Research industry and shows the quality of their talents and studies. This is the first step of a continuous plan to add value to Market Research activity in Brazil'. ABEP's web site is at www.abep.org
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