Forrester Debuts 'Touchless' FeedbackNow Smiley Box

Forrester has introduced a 'touchless', antimicrobial version of its FeedbackNow real-time customer experience data collection solution, which it says will ensure the safety of customers and employees.

Acquired by Forrester two years ago, FeedbackNow provides a physical passenger feedback device, which generates responses through 'smiley boxes', designed to measure customer satisfaction and the impact of improvement actions.

Steven Peltzman, Chief Business Technology Officer, explains: 'To survive and succeed in the current environment, industries like retail, travel and healthcare need to completely rehaul and redesign customer experiences. The touchless version of FeedbackNow will enable businesses to be more responsive and make customer safety a priority in this new normal'.

Web site: www.forrester.com .