SMG and Voxpopme Link for Video-based Qual Insights

US-based Service Management Group (SMG) has partnered with video insight platform Voxpopme, to offer a combination of video feedback and experience management data.

SMG combines platform technology and professional services to uncover customer, patient and employee insights, boost loyalty and drive business outcomes. Its new partner Voxpopme develops automated video feedback software to help clients capture and analyze qualitative data at a quant scale.

The deal provides SMG's clients with the ability to capture self-recorded videos from customers, and gain a deeper understanding of sentiment from the stories they share. Charlie Moore, SMG's VP/GM of CX Solutions, says the alliance will enable clients to pair real-time video feedback with 'holistic' experience management data.

Voxpopme CEO and founder Dave Carruthers, adds: 'It's now more important than ever for brands to understand their customers, and video is the ultimate channel for capturing authentic, influential feedback. With SMG's strength in customer experience management and market intelligence, our video platform is the perfect complement for brands interested in establishing an emotional connection with customers, bringing their voice to life and gaining a better understanding of their needs'.

Web sites: www.smg.com and www.voxpopme.com .