Radio Research Consortium Renews Nielsen Agreement

In the US, not-for-profit body the Radio Research Consortium (RRC), which provides audience estimate data to non-commercial radio stations, has renewed a multi-year agreement with Nielsen, licensing its syndicated products to hundreds of subscribers.

RRC contracts with Nielsen to produce local market audience estimates for non-commercial radio stations; serving station managers, programmers, marketing and development professionals. In April, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM), which helps clients react more quickly to marketplace changes, while reducing 'bounce' in the ratings, with rolling samples designed to provide a more consistent and stable view of the market.

The renewed agreement provides access to Nielsen's products, including those offered by Nielsen Scarborough, a US local market consumer survey that asks what people watch, attend or listen to and also where they shop, what they buy and what interests they have. Joanne Church, RRC President, comments: 'As a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations. Nielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides'.

Web sites: www.rrconline.org and www.nielsen.com .