Partners Launch Presidential Tracking Poll

In the US, online publication the Investor's Business Daily and polling partner TIPP have launched the daily Presidential Tracking Poll, based on a survey of 800 to 1,000 individuals who are likely to vote, conducted over the prior five days.

The firms' existing IBD/TIPP Economic Optimism Index provides a snapshot of consumer confidence levels each month, predicting monthly changes in sentiment in polls conducted by The Conference Board and the University of Michigan. The new Presidential Tracking Poll uses a model that focuses on the responses of those most likely to vote, with the poll constantly refined to suit aspects of the election based on insights acquired as the work proceeds. This model also adapts to account for demographics such as race, gender, age and geographic region, as well as political party affiliation.

Each day, TIPP - the polling arm of research firm TechnoMetrica - will conduct live telephone interviews; and these will be supplemented with online surveys in a bid to better capture younger voters. Out of about 200 daily interviews, TIPP will conduct 80 through cell phone, 45 via landline, and 75 online.

Raghavan Mayur, President of TechnoMetrica, comments: 'The IBD/TIPP poll goes where the data directs it, which is why it has been so successful over time. Right now, data suggests a significant number of votes are still in play, and factors like COVID-19, economic stimulus and mail-in voting could have a real impact. This is a race to watch'.

Web sites: www.investors.com and www.technometrica.com .