SpotX Rolls Out Cross-Platform Measure MetriX in UK

Video advertising platform SpotX has launched its cross-platform measurement solution SpotX MetriX in the UK.

Created in partnership with tech-based market research company AudienceProject and TechEdge, a supplier of research and planning tools for linear and non-linear TV consumption data, SpotX MetriX provides insights into OTT (over-the-top) audiences - including OTT's incremental reach to linear TV. Media owners can use SpotX to monetize their content and help advertisers access premium inventory, and reporting will include demographic, household and socio-economic data for audiences accessed via the platform.

MetriX also uses AudienceProject's integration into TechEdge which combines BARB panel survey data sets with AudienceProject's online panel data. This enables advertisers, for BARB demographic audiences, to understand the incremental reach to linear TV driven by their OTT video activations.

Graeme Lynch (pictured), VP Demand Facilitation at SpotX, comments: 'OTT is growing enormously as audiences realise the benefits of watching TV in a more flexible, personalised way. However, for advertisers to support this growth, a solution was needed which shows how unique audiences behave across channels and platforms, especially linear TV. Our partnership with AudienceProject and TechEdge allows us to facilitate this level of reporting through our new solution, MetriX, while remaining privacy compliant'.

Web sites: www.spotx.tv , www.audienceproject.com and www.grouptechedge.com .