Research Strategy Group Hires UK Office Leader

In the UK, full-service agency Research Strategy Group has appointed Michael Dorr as Senior Vice President, heading its London office.

Headquartered in Toronto, Canada, the firm works on discrete choice modelling, segmentation, prediction markets, product optimization, message modelling, design research and psychoanalytics, in sectors including packaged goods, pharma/healthcare and gaming. Dorr (pictured) joins after nearly a decade at employee-owned research firm Hotspex, latterly as UK MD. Earlier, he was Director of Research at Fresh Intelligence, and Manager - Consumer Insights for the Air Miles Reward Program.

Commenting on the appointment, founder Jim Peterson said: 'I am looking forward to seeing our UK division grow, based on our existing strong client relationships in the UK, combined with Michael's proven ability to build and grow business. Our outlook for future growth remains strong and optimistic, despite COVID-19'.

Web site: www.rsginc.net .