SMG and FullStory to Identify Purchaser Behavior Signals

US-based patient and employee experience management specialist Service Management Group (SMG) has partnered with digital analytics provider FullStory, to help brands identify signals in purchaser and non-purchaser behavior and deliver 'better experiences' across the customer journey.

SMG combines platform technology and professional services to uncover customer, patient and employee insights, boost loyalty and drive business outcome; while FullStory helps brands improve digital experience with a software solution that pinpoints when, where, and how the user experience is impacting revenue and retention. Together, FullStory will enhance SMG's digital experience solution by enabling brands to combine feedback data with quantitative experience data. Charlie Moore, SMG VP/GM of CX Solutions, says that the partnership helps clients uncover specific 'pain points' while continually optimizing the digital experience.

FullStory SVP of Sales, Jamie Garverick, adds: 'In combination with SMG's experience management platform, FullStory gives brands a more holistic view of the digital experience through real-time visualizations and richer insights. We're excited to partner with SMG and help their clients identify and act on opportunities to enhance the digital experience.'

Web sites: www.smg.com and www.fullstory.com .