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Mediamark Appointment
David Napior, a veteran of Roper Starch Worldwide and Roper/ASW, has joined Mediamark Research Inc. (MRI) as Senior Vice President of Research. He will report to Dr. Julian Baim, MRI's Chief Research Officer.
Napior worked for 18 years at Roper Starch Worldwide and Roper/ASW, now part of NOPWorld, in positions including Technical Director, Chief Research Officer and Chief Information Officer. His specialist areas include print audience measurement; advertising effectiveness; segmentation; positioning and multi-attribute preference; and choice modelling.
Prior to this Napior worked as a senior statistical analyst at social and policy researchers Abt Associates, in Cambridge, MA. He was educated at Harvard College, Harvard Graduate School of Education and Harvard Graduate School of Arts and Sciences in Cambridge.
The appointment was announced last week by Kathi Love, President and CEO of MRI.
MRI, part of NOP World, conducts the twice yearly Survey of the American Consumer. The survey is a media-planning tool for advertisers and their agencies, and involves 26,000 in-home interviews each year, the biggest survey of its kind.
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