simMachines Launches Location Targeting Tool

In Chicago, machine learning software company simMachines has launched a solution called personifyAI, to help marketers identify, understand and activate the customer segments that are most likely to visit a brand's locations.

The new platform uses AI and machine learning to enable brands to develop audience segments from location-based data, and monitor their performance over time. These audience clusters can be used across the marketing campaign lifecycle including for media planning based on location-based insights, competitive intelligence, audience targeting, message personalization, and measurement of which program elements are and aren't working to drive customer foot-traffic and sales to each unique location.

CEO Robert Zieserl (pictured) comments: 'With personifyAI, marketers now have a complete, AI-generated, custom segmentation solution to easily apply location-based data insights across the marketing campaign lifecycle. This is all brought together in a beautiful, intuitive dashboard, so that marketers can spend more time harnessing the benefits - rather than being dragged down by the analysis - of location-based data.'

Web site: www.simmachines.com .