Wallis to Drive Qual Innovation at Potentiate

'Human Experience' agency Potentiate has brought in Voxpopme APAC leader Jem Wallis in the role of 'Head of Agile Qual'.

The firm combines research expertise with 'technology-inspired solutions', offering what it calls SwaS (Solutions with a Service).

Wallis will continue in the Voxpopme role, which he started three and a half years ago, alongside his new job. During almost thirty years in the research industry in Australia, Europe and South America he has launched and managed four firms - Kaleidoscope, GalKal, Heartbeat and Cat Dog.

Jo O'Connor, MD of Potentiate Australia, says 'Continuing to innovate in digital qual and providing smart, agile solutions for our clients is a core focus for us, and Jem is the perfect person to strengthen our capabilities in this exciting space right now'.

The firm is online at www.potentiate.com .