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High Noon for RedSheriff Name in UK
RedSheriff UK Ltd has completed its rebranding as Nielsen//NetRatings SiteCensus, following its acquisition in February and the integration of the two companies' UK commercial teams in one office in Clerkenwell, London.
The combined offering now includes Internet audience measurement service Netview, online ad monitoring system LemonAd, and reach and frequency media-planning tool WebRF, as well as the three 'Intelligence' brands (Customer, Ad and Market Intelligence) and a range of ad hoc research and consulting offerings.
The new parent company's Web site is at www.nielsen-netratings.com .
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