Growth Financing for App A/B Testing Firm Taplytics

Mobile app A/B testing service Taplytics has received an undisclosed amount of growth capital financing from CIBC Innovation Banking, for use in fuelling customer acquisition and growth plans across North America and Europe.

Palo Alto-based Taplytics offers A/B testing and push notification tools, allowing marketers, developers and product managers to optimize mobile experiences across apps, web sites and other communication channels, and can be used by both enterprise marketers and engineers.

Commenting on the funding, CEO and co-founder Aaron Glazer (pictured) said: 'As a product-focused company committed to innovation, we are very excited to be working with the CIBC Innovation Banking team. This is a team that understands the space and the needs of a growing software company. They offer a breadth of services and expertise that will help us along our steep growth trajectory'.

Web site: www.taplytics.com .