Alida Adds Voxpopme Video Insights to CXM Platform

Customer experience management (CXM) and insights platform Alida - previously known as Vision Critical - has announced a partnership with video insights provider Voxpopme.

With the integration of Voxpopme's video survey software into Alida's platform, the latter's clients will be able to conduct and analyse video-based surveys. These can be captured and transcribed in multiple languages, to help brands listen to customers across global markets; and automated theme and sentiment analytics are also available for qualitative insights.

Ross Wainwright (pictured), CEO of Alida, comments: 'We are thrilled to offer our customers the added value of video feedback and analysis to understand their customers at a deeper level by hearing and seeing them talk directly about their experiences. Video has become a frequent method of communication and it is imperative that brands use it to reveal their customers' sentiments and emotions and gain rich insights to drive customer experience improvements'.

Web sites: www.alida.com and www.voxpopme.com .