Seed Funds for AdTech Tracking Platform Swaarm

Berlin, Germany-based tracking and optimization platform Swaarm has raised EUR 800k in a seed funding round, and will use it to drive company growth.

Launched only in September, Swaarm has developed a data-driven platform to help agencies, advertisers and networks manage, track, analyze and optimize their marketing campaigns at scale. This platform allows individual marketers to navigate their data with a few clicks, and 'data savvy' enterprises to access integrated data science tools.

New funding has been led by Ilona and Rudolf van Megen, the latter being Supervisory Board Member of interconnection platform DE-CIX Group AG. Yogeeta Chainani (pictured), co-founder and Chief Product Officer of Swaarm, comments: 'Organizations are now seeing the value of leveraging a comprehensive solution, such as our offering at Swaarm, for tracking, management and optimization of their campaigns and partners. We're eager to grow and work closely with businesses to help them solve their performance marketing management needs in the most effective ways possible'.

Web site: www.swaarm.com .