Potentiate Hires Director of Innovation

In Sydney, Australia, 'Human Experience' agency Potentiate has hired Daniel Alexander-Head as Director of Innovation.

Potentiate combines research expertise with technology, offering what it calls SwaS (Solutions with a Service) to understand customers as 'real people' and not just data points. Alexander-Head (pictured) joins from experience management company Qualtrics, where he served as Research Services Sales Manager. Before this he spent nearly nine years at Vision Critical (now Alida), latterly leading the firm's sales team in the ANZ region. Earlier, he held senior roles at Colmar Brunton, YourSource, Gartner and AMR Interactive.

In his new role, Alexander-Head will be responsible for leading the development and marketing of Potentiate's suite of solutions; analysing existing practices to pinpoint areas ready for improvement or enhancement; and monitoring and responding to customer feedback regarding new ideas. CEO Peter Harris comments: 'Dan is extremely well placed to lead our innovation forward to the next level. His expertise in the industry and his thirst for delivering the best client solutions will be a huge asset to us. Innovation is part of our DNA and we're so excited to have Dan join the team to take our client solutions to the next level'.

Web site: www.potentiate.com .