Johnny Caldwell Hired for New Pureprofile UK Role

Australia-based digital research platform Pureprofile has appointed long-time industry exec Johnny Caldwell for its newly created role of Senior Business Development Director in the UK.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Caldwell (pictured) joins with almost three decades of MR industry experience, most recently working as Innovation Consultant at online research supplier Panelbase. Prior to this he was MD of panel and data collection firm Netquest, UK MD of Voice of the Customer specialist Nepa, and he worked at Research Now (now Dynata). Earlier in his career, he held senior roles at Red Sheriff/Nielsen/Net Ratings,The Research Business International (TRBi), and ORC International.

In his new position, Caldwell is tasked with helping grow the Pureprofile UK client base. CEO Martin Filz comments: 'I'm delighted to have Johnny on the team. Having worked with him for a number of years in previous roles, I know he's an exceptional individual. Not only does he bring extensive knowledge, he's also one of the best-connected people in the industry, making him perfect for this role'.

Web site: business.pureprofile.com .