Altiant Reveals Habits of '1,000 Millionaires'

Luxury markets specialist Altiant has launched the 'Millionaire Media Consumption Subscription', which analyses the habits of a thousand individuals with investible assets of at least $US 1 million, spread over four markets.

The analysis is pitched at clients in the luxury and wealth advertising industries, from strategic planning and media buying to ad consulting, and information includes respondents' use of print and online publications, digital platforms, and their interactions with advertising - as well as other behaviour.

The subscription taps Altiant's in-house global community of validated affluent and HNW individuals, LuxuryOpinions. Sample includes both HNWIs and UHNWIs (Ultra High Net Worth Individuals) in the UK, US, France and China, with results combined or split out by country. The subscription covers readership of more than 140 web sites, magazine and newspaper titles read by the wealthy, with frequency and duration of their sessions, data on their social media habits and a view of their behaviour with advertising banners and other ad formats.

Results can be viewed in any browser via Tableau Online, and data can be manipulated and filtered across market, income levels, age and gender, and key consumption habits. The last includes buyers of luxury fashion, automotive, watches and clients of private banks; and customers of more than 80 prominent luxury and wealth management brands.

Altiant founder & CEO Lars Long (pictured) comments: 'We are delighted to provide our clients with such a unique and insightful offering. For too long advertising professionals had very little independent data to support their strategic HNWI targeted media buying practices'.

Web site: www.altiant.com/mmc .