GBH Insights Becomes GBK Collective, Names Szew EVP

In the US, consumer behavior and analytics consultancy GBH Insights has been renamed GBK Collective, after its Partners Jon Greenwood, Eric Bradlow and Jeremy Korst. The company has also promoted Rebecca Szew to the role of Executive Vice President, Research and Insights.

New York-headquartered GBK Collective, which also has operations in Chicago, Los Angeles, London, Philadelphia and Seattle, offers a proprietary research model combining sector knowledge, research expertise and data analytics to help clients understand industry trends. Szew (pictured) joined nearly three years ago as SVP, Insights; having previously spent more than fourteen years at Kantar Millward Brown, where she latterly served as SVP, Client Services; and worked at IRI as Marketing Research Manager. In her new role Szew will oversee GBK's Research and Insights practice.

GBK co-founder and CEO Jon Greenwood comments: 'We chose the new name, not only to reflect our current partners, but to also recognize our belief in the power and insight that comes from the collective - our amazing clients, partners, and growing network of consultants, industry and academic thought leaders. We're also thrilled to recognize Rebecca Szew with a well-deserved promotion. In her role overseeing research and insights, she has gone above and beyond to serve our growing roster of clients, while also playing a pivotal role in our evolution as a firm.'

Web site: www.gbkcollective.com .