Sabio Spins Off Dashboard Business

Mobile data-powered CTV platform Sabio has spun off its CTV insights dashboard App Science into a standalone SaaS business, through which users can audit, plan and measure campaigns using insights from its graph of 300 million mobile devices and 100 million connected TV households.

Los Angeles-based App Science combines mobile consumer behavior data with Connected TV and location data for individual households, to provide a better understanding of households being targeted in CTV campaigns. The platform, which also has CTV and OTT fraud detection built in, can be used to audit existing CTV ad campaigns, as well as to develop more advanced audience segments for future media buys.

The firm also offers a brand measurement study that highlights the impact of its insights on a client's campaign strategy. Unlike its competitors, App Science says it does not take a panel-based approach, as its exposed audience has actually seen a client's ad.

Commenting on the spin-off, VP of Sales Marka Hinkamp (pictured) said: 'App Science was created to address the lack of measurement and transparency in the market. Due to most industry leaders using third party data, there was critical campaign intel being omitted, leaving brands with only a fraction of the information needed to make data-driven decisions. By using their own data, App Science is able to provide brands and agencies with more accurate and timely data at a more affordable cost, directly combatting and solving these industry challenges'.

Web sites: www.sabio.inc and www.appsci.io .