Amperity Names New Sales and Marketing Chiefs

AI-based customer data platform (CDP) Amperity has hired former Simply Measured CEO Michael Wasyluka as Chief Sales Officer, and long-time Microsoft exec Brian Goldfarb as Chief Marketing Officer.

Amperity helps companies identify, connect with and understand their customers to improve marketing performance, gain insights and offer 'world-class' customer experiences. Wasyluka most recently served as COO and CRO at Cheetah Digital, where his responsibilities included driving growth, client retention and services engagement across the global business. Before this he served as CEO at Simply Measured (acquired by Sprout Social) having previously held executive-level sales positions at Monetate, Salesforce and Webtrends.

Goldfarb joins after senior leadership positions at Splunk, Salesforce, Microsoft, Google and Chef, leading the launch of enterprise technologies in each of these roles.

Commenting on the appointments, Kabir Shahani, CEO and co-founder, said: 'Michael and Brian each have direct, recent experience driving the adoption of transformative technology at the enterprise level. Both will bring new energy to Amperity's mission to educate CDP practitioners with the knowledge and experience they need to get the most from the technology and best serve their customers'.

Web site: www.amperity.com .