Growth Funds for Tech Intelligence Firm HG Insights

Santa Barbara, California-based technology intelligence firm HG Insights has announced a 'significant growth investment' from growth equity firm Riverwood Capital.

The company was founded in 2010 and has offices in the US and UK. The HG Insights Platform provides intelligence on contracts, technology installation and IT spend for more than eleven million companies worldwide to major b2b clients, covering more than 14,000 products. The firm says 2020 was a 'record year' for annual recurring revenue and profitability, with employee count increasing by 30%.

CEO Elizabeth Cholawsky says of the news: 'Our customers have come to rely on HG Insights as an indispensable input into their most strategic decisions such as market sizing, whitespace analysis and territory planning, as well as for fundamental activities including opportunity prioritization and account-based marketing intelligence... Riverwood's investment is a vote of confidence in our future. It gives us flexibility and access to resources to help accelerate our growth and capitalize on the exciting opportunity before us'. Jeff Parks, co-founder and Managing Partner of Riverwood says Cholawsky and her team 'have built an organization poised to disrupt the traditional go-to-market process for companies of virtually any size', adding, 'we're very excited about the potential of this partnership'.

Web site: www.hginsights.com .