Retina Debuts Customer Lifetime Value Tool

In the US, customer intelligence company Retina has rolled out a customer lifetime value (CLV) enrichment platform, to identify high-value customers before they make their first purchase.

Santa Monica, California-based Retina uses AI, machine learning and analytics to provide insights on customer lifetime value (CLV) and capture data on high-value customers. Its new Retina Insight solution has been developed to help consumer brands identify a customer's future value, predict churn, and develop high-value customer personas to determine lookalike audiences.

Retina Insight uses a proprietary algorithm based on a generalized low rank model (GLRM) and a generative neural network (G-NN). The platform collects order history, adds customer attributes, builds underlying archetypes, and calculates CLV; and integrates with Shopify, as well as customer data platforms such as Segment and mParticle.

CEO and co-founder Emad Hasan (pictured) comments: 'Millions of dollars are spent each year trying to acquire bad customers but overpaying for customer acquisition is avoidable. Marketers frequently don't know the shared attributes of their high-value customers and miss opportunities for lookalike campaigns that capture repeat customers. We created Retina Insight to give both marketing and finance the critical missing data they needed to transform customer acquisition'.

Web site: www.retina.ai .