Qualtrics Raises IPO Target Price

In the US, experience management company Qualtrics has raised the expected price for its initial public offering (IPO) to between $27 and $29 per share, the second increase from an original forecast price of $20 to $24.

SAP-owned Qualtrics provides solutions for clients to continually assess and improve the four 'core experiences': contact center customer needs forecast CustomerXM; employee engagement trend tracker EmployeeXM; ProductXM, which gives product managers the ability to test market 'fit' on new products; and BrandXM. The firm recently filed for an initial public offering (IPO) with the US Securities and Exchange Commission (SEC), valuing the firm between $12bn and $14.4bn.

However, on Monday, the company increased the expected price range for the second time, valuing it at up to $15 billion, with the expectation of raising c.$1.5 billion through the IPO.

The firm, which has around 1,900 employees based in twenty offices across the world, and is run by CEO Ryan Smith (pictured), is online at: www.qualtrics.com .