Dynata Partners to Expand AsiaPac Loyalty Panel

Dynata has expanded its loyalty panel in Asia Pacific, through partnerships with global hospitality group Accor, and Big Loyalty, a subsidiary of Air Asia. Further expansion is planned in the coming months in Singapore, Thailand and the Philippines.

Dynata taps ongoing research relationships with more than 62 million opted-in consumers and business professionals around the world, and a library of individual profile attributes collected through surveys. The latest loyalty panel moves follow expansion for its rewards community last month in New Zealand, India, Malaysia and Indonesia.

Respondents of Dynata's 'by invitation only' market research community can earn points from the company's more than 60 partners in the airline, hotel, banking, retail, restaurant and loyalty industries around the world, with points redeemable for discounts, special offers and member-only promotions.

James Burge (pictured), MD for Asia Pacific, comments: 'Loyalty programs play a vital role in ensuring that consumers are engaged and feel it is worth their time to give their opinions and attitudes. Our panels have been built to make sure that our clients can find and engage with the right people. Expanding that program ensures that we can continue to deliver those insights while providing that fair-value exchange for consumers'.

Web site: www.dynata.com .