Qualtrics Pins IPO Price at $30.00 Per Share

In the US, experience management company Qualtrics has confirmed the pricing of its initial public offering (IPO) of 51,695,568 shares at a price to the public of $30.00 per share.

SAP-owned Qualtrics provides solutions for clients to continually assess and improve the four 'core experiences': contact center customer needs forecast CustomerXM; employee engagement trend tracker EmployeeXM; ProductXM, which gives product managers the ability to test market 'fit' on new products; and BrandXM. The firm recently filed for an IPO with the US Securities and Exchange Commission (SEC), valuing it between $12bn and $14.4bn. It then raised the expected price for the IPO to between $27 and $29 per share, the second increase from an original forecast price of $20 to $24.

Qualtrics' shares will begin trading today on the Nasdaq Global Select Market under the ticker symbol 'XM', and the offering is expected to close on February 1st, subject to customary closing conditions. The figure of $30.00 per share values Qualtrics at $15.3 billion - just under double the $8 billion the firm was worth when it was sold to SAP.

The firm, which has around 1,900 employees based in twenty offices across the world, and is run by CEO Ryan Smith (pictured), is online at www.qualtrics.com .