MindProber Launches 'First' US In-home Biometric Panel

Portugal-based media research platform MindProber is launching what it says is the first in-home biometric panel in the US.

MindProber's real-time analytics media testing platform analyzes viewer's physiological and behavioral responses to media content, on a second-by-second basis. Hand-held sensors are used to gather galvanic skin response signals from respondents in their own home, facilitating biometric testing of content and campaigns, which the firm says until now has been restricted to lab environments.

The company has begun recruiting a panel of TV and VOD viewers in the US, to roll out its biometric content testing and campaign engagement tracking products to the American market. Joe Timson (pictured), Chief Revenue Officer, comments: 'Establishing an owned and operated panel asset in the world's largest media market is a hugely important piece of the puzzle for us. Having our sensors ready to go in the hands of American audiences reduces the cost of entry for content creators, broadcasters, agencies and brands dramatically.'

Web site: www.mindproberlabs.com .