Mindshare Appoints Data Science Leader

Media agency Mindshare USA has appointed Sean Clayton as Executive Director, Solutions Officer, with a remit which includes integrating data, technology and analytics capabilities across Mindshare, GroupM and the wider WPP group.

Clayton (pictured) joins with more than fifteen years' experience across data science, media and consulting. Most recently, he co-founded data science-powered marketing platform Myosin. Before this he served as Chief Strategy Officer and President of the Entertainment Division at SITO Mobile, where he focused on enhancing product development offerings. Earlier, he helped build data-driven media solutions for digital marketing providers such as New Base, Splash Media and Multiview.

Commenting on the appointment, Mindshare USA's Chief Data Strategy Officer Shane McAndrew said: 'One of the things that makes Sean such a strong, thoughtful leader is that he never forgets that there are real people behind the numbers and impressions in media. His work combines data science, technology, and human psychology to power creative solutions for clients that drive results'.

Web site: www.mindshareworld.com .