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VNU Completes Radio Research Purchases
VNU has announced that it has purchased the remaining stake in two European-based radio airplay-monitoring businesses, Music Control and Aircheck. The Group previously owned a minority stake in the former and a majority in the latter. The two had a total revenue of EUR 6.5 million in 2003.
Music Control is a radio airplay-monitoring business based in Germany and Ireland and operating in more than a dozen European countries, as well as Mexico. Its major clients are record labels, recording industry associations and radio stations. Aircheck operates in the Netherlands, the main gap in Music Control's coverage of the (old) EU - and monitors the airplay output of 20 radio stations.
Both transactions have been approved by the relevant regulatory authorities and the businesses will remain part of Nielsen Entertainment, which is part of VNU's Media Measurement & Information Group.
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